This video of Sir Jony Ive describing the new technology within the iPhone 5S is funny. The amount of details and work that has gone into the phone is a very close second to the amount of adverbs that he has put into his speech. Don’t get me wrong, I of course want the new phone, I’m powerless to the Apple ways. It’s just funny that his speeches are almost as rehearsed and as soothing to listen to as President Obama’s! Well done though Apple, I can’t figure out why I want to scan my fingerprint, but I do…damn you.