Brilliant Apple Ad

Just in time for the holidays, Apple rolls out this great ad capturing a different side than we’ve seen before from the company!

Check it out!


Think different?

As Apple releases it’s newest and greatest technologies, as everyone sits by and takes note, I notice something different. I watched Steve Jobs biopic… “jObs” when it was released and I found a big theme was his motto “Think Different”. As I understood not just from the film but from just watching Apple grow, this is how the company became so successful. Mr. Jobs didn’t want to be like everyone else, he wanted his company to stand out. He did this by focusing on the minute details, and flipping conventional computers on their head, example: creating the tablet market by introducing the iPad. Recently though, as more products are unveiled, we see a trend.

As we know, iPhone was released, then the iPhone 3G, then the iPhone 3GS. The iPhone 4 brought a new form factor, then small internal upgrade again for the 4S. The 5 brought a new form factor and now the 5S upgrade, again mainly internal. The iPad followed the same upgrade cycle as well, maybe with a bit more flair with new names like Air, but we all know it’s an S upgrade. There’s only so Many times a phone or iPad can become thinner, lighter and faster?

My thought is that Apple, although they do keep updating us with new and faster technology, is it differing from the motto that made them so great? I don’t believe it is. Now don’t get me wrong, I love Apple and stand by them all the way. Apple has always had a way of creating a stir, and I think they’re going to have to really do something drastic to keep up that buzz. They set the bar so high, but in the tech industry, you can’t just sit back and wait. Knowing Apple, I have no doubt they’ve got something cool, most likely am iWatch from the rumors we’ve heard, up their sleeve. I think they way they release the next product, should be different from the rest. An invite to the new campus where Tim Cook walks out with the watch, may not be so exciting. What should they do? Not to sure yet, but I have no doubt it’ll be good. But also be weary, as they build buzz and pour millions I’m R&D to make it perfect, I believe they should also rethink their introduction strategy. Once again, go back to their roots and think different.

They also have to make sure they stand out from the others, faster and better looking only go so far.

What are your thoughts on Apple current situation? Should they continue with the same update schedule for their products, same way of introducing products? Let’s hear about it!


iOS 7!

Just a quick update as its a hectic week before I take off on a vacation. But what kind of blog would I run if I didn’t talk about apples new Sir Ivey created operating system!

When should you upgrade? I remember when iOS 5 and 6 came out, the wait times, download times, and bugs of course. I am one of those that wants to be the first to download it, I know I’ll probably regret that as it will stall and fail and I’ll be frustrated as the servers become overloaded. Yet I’ll do it anyways, like millions of others. I suggest to most to probably just wait a few days, and do it when it will take 30 minutes instead of 4 hours ha. I don’t agree with the people that say wait a few weeks and wait for the bugs to he settled and they release 7.01, who can wait that long! Certainly no one that cares about the latest and greatest!

As I take it all in and suffer with all the others for the first few weeks I’ll update all you readers!

Keep calm and iOS on! (I just made up that lame pun)


Apple iPhone 5S Finger Print technology

This video of Sir Jony Ive describing the new technology within the iPhone 5S is funny. The amount of details and work that has gone into the phone is a very close second to the amount of adverbs that he has put into his speech. Don’t get me wrong, I of course want the new phone, I’m powerless to the Apple ways. It’s just funny that his speeches are almost as rehearsed and as soothing to listen to as President Obama’s! Well done though Apple, I can’t figure out why I want to scan my fingerprint, but I do…damn you.

iPhone 5S Fingerprint Scanner?


As I was drinking my morning coffee on my day off today I stumbled across some new iPhone rumours. For all you Apple geeks and tech nerds like myself, this is like the first winter swell at pipeline for Jamie O’Brien.

The rumour is that the new iPhone, will have a fingerprint scanner built into the home button. In order for this to work, apparently Apple will have to make the home button a concave shape instead of convex. That way the parts needed to scan a fingerprint can fit. Apparently according to Mac Rumors website, this is the new wave in mobile phones. My question is, at what price will this new technology come, and is it necessary?

Think about what you have on your cell phone now. Contacts, photos, maybe your banking app, but that’s a secure app anyways, oh and Angry Birds. Is there a huge security threat when you lose your phone? Maybe, but with the Apple Find iPhone app, you can wipe it clean anyways. What’s the need for an expensive piece of technology, when one click from iTunes can swipe a phone if it’s lost? As for people getting on your phone, just put a pass code on it. I for one can’t see how a finger print scanner will make it onto the iPhone 5S, just seems to be a bit much.

The cost I would also assume goes up undoubtedly with such a technology built into it. The phone is already priced high, yet I still buy the newest one every time. This time though I’ll be taking a second look, because I have a feeling we’ll be seeing this price rise up with all the new features plus iOS7 going into it as well.  I’m still an avid apple fan, and look forward to seeing what happens with this rumour, but in the back of my mind I can’t seem to wrap my head around this idea.

Link to the original article here