Any good sale or new release, the best way to gain the most impact is based on when to make the announcement. I find that all the emails I get from companies about the newest sale are at strategic times. I’ll receive them at midnight or later so I see them when I first wake up, or around lunch time, typically when people have a break from work. This is intentional of course, consumers are less distracted, and these e-mail blasts will have a larger impact.
The same goes for Twitter. I recently started using the auto schedule feature in Hootsuite a lot more. I always knew it was there but never really gave it a try. Watching the CTR and retweet rates compared to other tweets that we’re sent at random was impressive, there was a clear distinction between the two.
Check out this article on timing and 9 other great tips about gaining the most from your tweets!