Apple sends out it’s Sept 10 iPhone event!


Let the mayhem and rumours fly! Love when people start breaking down the invite and what it means. Do the circles represent the finger print scanner? What do the colours represent? Why is one circle bigger than the other? What do they mean by “everyone’s” day!

We’ll all just have to wait and see and read the live blogs!


iPhone 5S Fingerprint Scanner?


As I was drinking my morning coffee on my day off today I stumbled across some new iPhone rumours. For all you Apple geeks and tech nerds like myself, this is like the first winter swell at pipeline for Jamie O’Brien.

The rumour is that the new iPhone, will have a fingerprint scanner built into the home button. In order for this to work, apparently Apple will have to make the home button a concave shape instead of convex. That way the parts needed to scan a fingerprint can fit. Apparently according to Mac Rumors website, this is the new wave in mobile phones. My question is, at what price will this new technology come, and is it necessary?

Think about what you have on your cell phone now. Contacts, photos, maybe your banking app, but that’s a secure app anyways, oh and Angry Birds. Is there a huge security threat when you lose your phone? Maybe, but with the Apple Find iPhone app, you can wipe it clean anyways. What’s the need for an expensive piece of technology, when one click from iTunes can swipe a phone if it’s lost? As for people getting on your phone, just put a pass code on it. I for one can’t see how a finger print scanner will make it onto the iPhone 5S, just seems to be a bit much.

The cost I would also assume goes up undoubtedly with such a technology built into it. The phone is already priced high, yet I still buy the newest one every time. This time though I’ll be taking a second look, because I have a feeling we’ll be seeing this price rise up with all the new features plus iOS7 going into it as well.  I’m still an avid apple fan, and look forward to seeing what happens with this rumour, but in the back of my mind I can’t seem to wrap my head around this idea.

Link to the original article here


Pay your bar bill from your phone


Being 5’8″ in a bar has always had its disadvantages. I’ve perfected a great technique of using both elbows, squeezing up to a bar, and ordering drinks. But once there, getting the bartenders attention away from the three girls at the end with shirts my 12 year old cousin would find small, is another order. I found a great way to save hassle when dealing with cash and paying for drinks is to just start a tab. But this can get expensive very fast, and after a few to many drinks there’s a good chance the three girls at the end of the bar are more important than making sure you get your credit card back. You then have to go back the next day and pick it up, and review your bill through very hungover eyes and not question what’s on it because you can’t remember at all!

Well it seems two very smart gentleman have realized this sort of story happens often, and they did something about it! Dash is an app that allows you to pay your bar tab straight from your phone, saving the hassle of battling for attention at the bar and at the same time easily keeping track on your bill. Come August this little app will become available in the App Store, with restaurants in New York already signed up. The expansion plan seems to be major u.s cities as of right now, but I for one see the potential for university bars! You can spend less time battling it out at the bar, and more time trying to find the confidence to talk to that girl with the shirt that see seemed to borrow from her favourite doll.

See more about DASH here

The iPad Square

The iPad Square

This “Square” product itself was a revolution. Allowing small business to receive fast easy payments through the swipe of a credit card, attached to the earphone jack of a cell phone! Well now the company behind the product has up’d the ante, making a full on cash register for the 21st century! What small company wouldn’t want this, its simple, easy and freakin cool looking!

Apple, a leaky, buzzing, rumour filled success train

As some of you who read my blog(I don’t know if anyone actually does). may know, I like Apple products, actually I love them. They’re simple, elegant, a tad pricy but to me it’s worth it. They work seemlessly with each other, except my Macbook running on OSX Panther and I haven’t bothered to upgrade. The other reason I love Apple is because I have totally bought into the marketing system they have created.  From the early days of OSX and the candy coloured Macs, to the introduction of the iPod, iPhone and iPad. I have watched the rumours, leaks, discussion forums and anything else, that would give me insight into what the next great product coming down the line will be; and this is exactly what they want to happen.

What makes an Apple product launch different then a samsung launch? I believe it’s in the supposed leaks, rumours and millions of discussions that happen way before a launch. But is it all concocted by Apple itself? Are they really behind all these supposed leaks and rumours, creating a frenzy that gets us talking about it? I think so.

My first example is the famous “trademark filings”. Any rumour website will have at least one post a day about a supposed trademark or patent that Apple has filed for. They own a ridiculous amount of patents, and people then start talking about what those patents will be used for. My question is, how do people find out these things. Millions of applications are submitted for trademarks or patents, yet I never hear about what Kitchen-Aid has in store for it’s next blender! Does Apple siphon these things out to certain individuals, bloggers or certain sources, who they know will spread the word. I’m not saying they do for sure, but it would make a lot of sense, and be a genius marketing strategy.


My next thought is directed at supposed “leaks”. How does such a massive company that is so protective of its privacy, keep on having so many product leaks! From pictures of the mother board or the outside shell of the new iPhone, little pictures pop up everywhere on the internet. These products are not made in different places all over the world. Iphones are made at Foxconn, in one factory. I would think it would be easy to tell who leaked a photo, no? I could be wrong but it yet again seems like Apple is behind it, leaking photos from the employee perspective to make it seem real. Again, I’m not against this idea, I think it’s genius, I just find it fascinating. There is the famous case of the lost iPhone 4 demonstrator at a coffee shop by an executive. That little stint certainly got people talking, so much so the police got involved, and people almost went to jail! Talk about creating a frenzy for your product, I’m sure Mr. Jobs was upset a product was left out in public, but I also can’t help think he didn’t mind all the free publicity.


My third point, and the one that made me think of writing this article, is the talk of Apples key executives, and the hiring and firing. My example is that of the new hire, Paul Deneve, former CEO of Yves St. Laurent, a famous high end fashion label. Once the news broke about this new hire, the blogosphere once again went a buzzing, and all rumours directed at the creation of the “iWatch”. Now this is a pretty certain new product from all the rumours and leaks we’ve seen in the past while. My question


is, he’s the CEO, not a designer, he runs the overall business. Why would he be hired to launch a tech watch? I can’t see Apple trying to compete with Rolex and Tag Heuer? I

know the product will have some amazing features, and thats why people are going to buy it, and it’ll have a nice leather strap option I’m sure. The idea of them hiring the CEO of one of the most well known fashion lines in the world, to head “special projects” has got me pondering. Once again Apple has let out a confusing and thought-provoking headline, that will make myself and every other rumour addict around, searching for clues in the bowels of the internet for months to come!

iOs 7 lock screen preview


One of many preview screen shots of the new apple iOs 7. I like the look of the lines and the fonts. I can’t tell if the wall paper is going to be “live”, I think it would be a cool feature to have for apple. I think its taking on more of a android style, catering more to a younger style audience. What are your thoughts, who’s excited for the new iOS system? It seems to be a make or break with the way apple stocks are going these days.