Just in time for the holidays, Apple rolls out this great ad capturing a different side than we’ve seen before from the company!
Everyone is ripping on Apple as of lately, saying that they are blowing it, and Steve Jobs was the only visionary. While Mr Jobs was very much a visionary and brought back Apple from the depths to the massive corporation it is now, it wasn’t just him. Businesses go through cycles, just as demand rises and falls, so does success. Apple may be slumping in sales a little bit, but that is normal for any company. Everyone loves to jump on the bandwagon and bash Apple (see here). One must remember though that Samsung, Apples biggest competitor, went through the same thing. As the laws of physics state, what goes up must come down. As one company rises, one company falls and vise versa. Samsung profits have steadily declined in 2010 and 2011, two years that Apple was in its prime. It’s not a coincidence it’s just business.
So all you naysayers jumping on the post Steve Jobs bashing Apple, it’s a business cycle. Apple will soon start gaining its traction back and prices will rise. It’s simple business, so stop blaming Apple for not knowing what they’re doing.
Looks like Apple isn’t the only one creating secret projects and creating a PR storm about it. Google is building a 4 story tall barge off the coast of San Francisco, but no one knows what it’s for and Google isn’t talking it seems. What do you think it’s for? Either way I like the fact that Google is taking after Apple!
As Apple releases it’s newest and greatest technologies, as everyone sits by and takes note, I notice something different. I watched Steve Jobs biopic… “jObs” when it was released and I found a big theme was his motto “Think Different”. As I understood not just from the film but from just watching Apple grow, this is how the company became so successful. Mr. Jobs didn’t want to be like everyone else, he wanted his company to stand out. He did this by focusing on the minute details, and flipping conventional computers on their head, example: creating the tablet market by introducing the iPad. Recently though, as more products are unveiled, we see a trend.
As we know, iPhone was released, then the iPhone 3G, then the iPhone 3GS. The iPhone 4 brought a new form factor, then small internal upgrade again for the 4S. The 5 brought a new form factor and now the 5S upgrade, again mainly internal. The iPad followed the same upgrade cycle as well, maybe with a bit more flair with new names like Air, but we all know it’s an S upgrade. There’s only so Many times a phone or iPad can become thinner, lighter and faster?
My thought is that Apple, although they do keep updating us with new and faster technology, is it differing from the motto that made them so great? I don’t believe it is. Now don’t get me wrong, I love Apple and stand by them all the way. Apple has always had a way of creating a stir, and I think they’re going to have to really do something drastic to keep up that buzz. They set the bar so high, but in the tech industry, you can’t just sit back and wait. Knowing Apple, I have no doubt they’ve got something cool, most likely am iWatch from the rumors we’ve heard, up their sleeve. I think they way they release the next product, should be different from the rest. An invite to the new campus where Tim Cook walks out with the watch, may not be so exciting. What should they do? Not to sure yet, but I have no doubt it’ll be good. But also be weary, as they build buzz and pour millions I’m R&D to make it perfect, I believe they should also rethink their introduction strategy. Once again, go back to their roots and think different.
They also have to make sure they stand out from the others, faster and better looking only go so far.
What are your thoughts on Apple current situation? Should they continue with the same update schedule for their products, same way of introducing products? Let’s hear about it!
Just a quick update as its a hectic week before I take off on a vacation. But what kind of blog would I run if I didn’t talk about apples new Sir Ivey created operating system!
When should you upgrade? I remember when iOS 5 and 6 came out, the wait times, download times, and bugs of course. I am one of those that wants to be the first to download it, I know I’ll probably regret that as it will stall and fail and I’ll be frustrated as the servers become overloaded. Yet I’ll do it anyways, like millions of others. I suggest to most to probably just wait a few days, and do it when it will take 30 minutes instead of 4 hours ha. I don’t agree with the people that say wait a few weeks and wait for the bugs to he settled and they release 7.01, who can wait that long! Certainly no one that cares about the latest and greatest!
As I take it all in and suffer with all the others for the first few weeks I’ll update all you readers!
Keep calm and iOS on! (I just made up that lame pun)
This video of Sir Jony Ive describing the new technology within the iPhone 5S is funny. The amount of details and work that has gone into the phone is a very close second to the amount of adverbs that he has put into his speech. Don’t get me wrong, I of course want the new phone, I’m powerless to the Apple ways. It’s just funny that his speeches are almost as rehearsed and as soothing to listen to as President Obama’s! Well done though Apple, I can’t figure out why I want to scan my fingerprint, but I do…damn you.
For all of you who didn’t receive an invite to the media every at one infinite loop, follow the live blog for up to date information!
One day I hope to get the all important invite for one of these iPhone or Apple in general events!