As Apple releases it’s newest and greatest technologies, as everyone sits by and takes note, I notice something different. I watched Steve Jobs biopic… “jObs” when it was released and I found a big theme was his motto “Think Different”. As I understood not just from the film but from just watching Apple grow, this is how the company became so successful. Mr. Jobs didn’t want to be like everyone else, he wanted his company to stand out. He did this by focusing on the minute details, and flipping conventional computers on their head, example: creating the tablet market by introducing the iPad. Recently though, as more products are unveiled, we see a trend.
As we know, iPhone was released, then the iPhone 3G, then the iPhone 3GS. The iPhone 4 brought a new form factor, then small internal upgrade again for the 4S. The 5 brought a new form factor and now the 5S upgrade, again mainly internal. The iPad followed the same upgrade cycle as well, maybe with a bit more flair with new names like Air, but we all know it’s an S upgrade. There’s only so Many times a phone or iPad can become thinner, lighter and faster?
My thought is that Apple, although they do keep updating us with new and faster technology, is it differing from the motto that made them so great? I don’t believe it is. Now don’t get me wrong, I love Apple and stand by them all the way. Apple has always had a way of creating a stir, and I think they’re going to have to really do something drastic to keep up that buzz. They set the bar so high, but in the tech industry, you can’t just sit back and wait. Knowing Apple, I have no doubt they’ve got something cool, most likely am iWatch from the rumors we’ve heard, up their sleeve. I think they way they release the next product, should be different from the rest. An invite to the new campus where Tim Cook walks out with the watch, may not be so exciting. What should they do? Not to sure yet, but I have no doubt it’ll be good. But also be weary, as they build buzz and pour millions I’m R&D to make it perfect, I believe they should also rethink their introduction strategy. Once again, go back to their roots and think different.
They also have to make sure they stand out from the others, faster and better looking only go so far.
What are your thoughts on Apple current situation? Should they continue with the same update schedule for their products, same way of introducing products? Let’s hear about it!