If you’re looking to start promoting your company online, and need some advice or need some inspiration, look at Red Bull’s Youtube channel!
Now yes they’re a massive multi-million dollar corporation that has their own production company, but they still have to promote it. I have probably watched 3/4 of the videos on the channel, and each one is inspiring and awesome. The videos all follow famous athletes in their respected fields as they go about their careers. You’ll just see the dueling bulls in the background in every other shot just so you don’t forget what they’re trying to sell. The point is, RedBull has used the YouTube medium to it’s fullest extent. They understand that a drink on it’s own is kinda boring, but when combining they’re name with any extreme sport that must be seen to understand, is a winning combination.
The company has become synonymous with extreme sports, and has taken a very visual social media marketing medium, to enhance it’s image. This is probably the best use of a social media medium for a company in my opinion.
Take a look, watch some videos, and tell me what you think?